Relationships in Real Estate: Emphasizing Personal Interactions

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At Berkshire Hathaway HomeServices United Properties, we’ve focused on going back to the basics. We offer a large assortment of new tools and resources that make our lives easier on a daily basis, however, nothing can replace the human element. Real estate has been and always will be a business centered around people. But, with technology playing such a big role in today’s market, we feel like the value of personal interactions is fading in some peoples’ minds. 

Agents may be so accustomed to these new communication methods, they aren’t even aware of the opportunities they are missing. The premier real estate agents have the discipline to prospect and actively maintain relationships while keeping the human element at the forefront. Ultimately, how well an agent manages relationships will determine his or her success.

With all of the digital options we have, it’s easy to hide behind texts and social media. But, we truly feel it’s important to get back to the methods that are more personal and provide the human touch that’s often missing. Don’t just send an email to a client, pick up the phone and give them a call. Go to events, schedule lunches – these things will only benefit agents and provide tremendous advantages down the road. We have countless ways to market and reach out to people in the real estate, but nothing will ever outweigh personal, face-to-face interactions. As our tools and resources continue to expand, it’s easy to forget the important little things that often laid the foundation for an agent’s initial success.

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